Osaka is a merchant town and this Shinto custom is all about money. The city’s working masses congregate at Imamiya Ebisu Shrine, giving offerings and prayers to Ebisu, the god of commerce, all with the hope of being rewarded with monetary wealth and fortune in the new year.

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https://www.japan.travel/en/spot/34/

Imamiya Ebisu Shrine in Osaka 2020

We went to Imamiya Ebisu Shrine in Osaka, for our yearly visit.